Sport Auto to Partner the 2017 Asian Le Mans Sprint Cup

Wednesday, April 19 2017
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Asian Le Mans Endurance Management is pleased to announce that Sport Auto will continue to be an official media partner of the Asian Le Mans Sprint Cup in 2017.

The China-based sister company of prestigious German automotive magazine – auto motor und sport – will cover the Series with comprehensive articles in both their printed and digital magazine media. They will also cover the Series through their wide range of social media channels in China and across Asia.

For Sport Auto, the partnership represents an exciting opportunity to represent the pinnacle of endurance racing in the region.

David Hiebaum, Sport Auto Asia Managing Director: “An important year of Motorsport lies ahead of us, and we are pleased to be an official media partner with the exciting Asian Le Mans Sprint Series. The platform, which competes within ACO’s high quality standards, provides a flavour of Le Mans, mixing Prototype and GT cars, whilst offering the first step towards the iconic 24 Hours of Le Mans.”

A key part of the partnership will be video coverage of all races including highlights and insights from the teams and drivers throughout the season. Sport Auto will distribute these videos to a global automotive audience.
Sport Auto offers the Series access to the rapidly growing Chinese social networks, Youku and Tudou, something that has been identified as key to growing not only the Series, but also the awareness and popularity of Motorsport in the region.

Cyrille Taesch Wahlen, Asian Le Mans Managing Director: “Motorsport is Asia offers an interesting mix of both immature and mature marketplaces, so it is important that our communication strategy matches this diversity. We need to reach the different audiences through their preferred networks. For this reason it is important that we partner with an outlet that offers the sort of reach and understanding of Sports Auto. This partnership will undoubtly strengthen the media exposure of the series in Asia and China in particular.”

The first round of the three race Asian Le Mans Sprint Cup will commence on the 5th of May.